Google search engine is constantly trying to provide more complete algorithms and are more similar to human intelligence to be able to rank websites on the search results page as accurately as possible and websites with richer and more useful content and information for users. The RankBrain algorithm is one of these algorithms.

What is Google Algorithm?

Google algorithms are computer programs which have mathematical functions and formulas that analyze and categorize the contents of websites with the help of Google crawlers. Google's goal of doing this task is to deliver the most appropriate result to the user. Plus, Google has introduced many algorithms, including FRED algorithm , Friendly Mobile algorithm, Hummingbird algorithm, payday loan algorithm and several other algorithms, until now. Rank Brain algorithm is the one which causes a huge change in the field of website optimization in a Google search engine results page . In this article you will be completely acquainted with this algorithm.

What is the RankBrain algorithm?

The RankBrain algorithm optimizes search results based on user behavior, and the Google algorithm is based on continuous learning. In other words, this algorithm is responsible for ranking using artificial intelligence. This algorithm was released in the spring of 2015, but was not announced until October 26 of that year, releasing it caused a huge change.

Imagine that you search in Google search engine to meet one of your needs, after viewing the search results page, you usually click on the first website that is displayed. In fact, this website that you clicked on has the first rank in the search results page, but with a brief look at the content of the website, you will notice that this website is not suitable for you and doesn’t contain the answer of your question, so you will quickly leave the website and search again for the same title. At this point Google algorithm realizes that the website does not have the needed application for you, if this happens again by other users, Google decides to change the website ranking according to user behavior.

On the other hand, the opposite may happen and the website that has a lower ranking on the search engine results page, will be popular among users, by analyzing user behavior, the site rank will change and get closer to the top of the search results page. 

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